iPhone and Android app

An app for what's actually happening near you this week

The founders needed to know whether people would really post and turn up — and they had the money for one attempt, not three.

CircleIt — An app for what's actually happening near you this week

What was wrong

The founders had a hunch that people would gather around things happening on their own street, and enough money for one attempt at finding out. A thin prototype wouldn't answer it; a full social network would spend the money before the question was answered.

What we built

An app for one neighbourhood at a time: boards for the area you're standing in, events with a real headcount, and chat that arrives instantly. Everything that wasn't needed to answer the question was cut.

What's inside it

The parts that had to work before anyone could use it.

01
Only your area
The board you see is the one for where you actually are.
02
Events with a real headcount
See how many places are left before you say you're coming.
03
Chat that feels instant
Messages land immediately, with typing and read marks, like the apps people already use.
04
A nudge when something starts nearby
Notifications for the things close enough to walk to.
05
One first version, nothing extra
We cut every feature that didn't help answer: will people actually show up?
06
Enough traction to raise money
The working app, and the people using it, became the pitch.

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