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A site for selling your home without an agent chasing you

The founders had a hunch about how people would rather buy and sell homes, and no product to test it with.

HomeToro — A site for selling your home without an agent chasing you

What was wrong

The founders had a clear idea about how people would rather buy and sell a house, and nothing to test it with — in a market where the established sites had a decade's head start and a budget to match.

What we built

A site where people list and find homes, and agents can put up their own listings and adverts, connected to the property listing data the market already runs on.

What's inside it

The parts that had to work before anyone could use it.

01
List a home yourself
Photos, price, details — without an agent in the middle of it.
02
Search the way people look
By the things buyers actually say out loud, not by database fields.
03
Agents make their own adverts
A listing becomes an advert without a designer or a wait.
04
Connected to the main listings
The properties the rest of the market already sees show up here too.
05
Enquiries reach the right person
The message goes to whoever is selling that home, not to a shared inbox.
06
Built as a test first
Enough product to prove the idea, instead of ten years of features nobody asked for.

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